Roetzer, Paul
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
- ISBN 13:
- 9781637740798
- author:
- Roetzer, Paul
- format:
- Hardback
- publisher:
- BenBella Books
- language:
- English
- Publication Year:
- 2022
- Pages:
- 256
- Dimensions:
- 23.5 x 16 x 2.4 centimetres (0.5
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Artificial intelligence is poised to have a profound impact on businesses and the economy, yet many marketers struggle to understand its potential. This book explores how AI can be harnessed to increase productivity, efficiency, and performance in marketing efforts.
The authors, experts in the field of AI marketing, share their insights and research, drawing on dozens of interviews with industry professionals. They present a vision for a future where marketers and machines work together seamlessly to deliver personalized campaigns of unprecedented complexity.
By understanding how to apply AI effectively, marketers can gain a competitive edge and make sense of the vast amounts of data available. This book provides a blueprint for navigating the current potential of AI and unlocking its full potential in marketing.
Related Products
Related Products
AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success (AI Advantage)
Pallen, Phil
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Ryan Holiday
How AI Ate the World: A Brief History of Artificial Intelligence - and Its Long Future
StokelWalker, Chris
2084 and the AI Revolution, Updated and Expanded Edition: How Artificial Intelligence Informs Our Future
Lennox, John C.
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Kennedy, Dan S.