Wayne L. Winston
Marketing Analytics: Data-driven Techniques with Microsoft Excel
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- ISBN 13:
- 9781118373439
- author:
- Wayne L. Winston
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2014
- Pages:
- 720
- Dimensions:
- 18.8 x 3.3 x 23.6 cm
- Genre:
- Computing & Internet, Databases, Data Storage & Management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Marketing Analytics: Data-Driven Techniques with Microsoft Excel is a practical resource for tech-savvy marketers and data analysts. It shows how to tap into the power of Microsoft Excel to solve specific business problems using powerful analytic techniques.
This expert book provides simple, low-cost ways to process and make the most of all that data, helping you understand customers and improve results. You'll learn how to perform sophisticated business analyses, target and retain profitable customers, forecast sales, and optimize marketing campaigns.
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