Chris Bilton
Management and Creativity: From Creative Industries to Creative Management
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- ISBN 13:
- 9781405119962
- author:
- Chris Bilton
- format:
- Paperback
- publisher:
- Wiley-Blackwell
- language:
- English
- Publication Year:
- 2006
- Pages:
- 216
- Dimensions:
- 17.3 x 1.6 x 24.7 cm
- Genre:
- Business, Finance & Law, Management, Managemen
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Management and Creativity From Creative Industries to Creative Management explores the relationship between managing creativity and creative approaches to management. It challenges traditional views of the opposition between 'creatives' and 'suits', drawing on the work of management theorists and creativity theorists.
The book draws on practical experience from individuals working in the creative industries, examining the role of creative organisations and business management in a new economy based on ideas, images, and information. By bridging these two perspectives, it offers a fresh understanding of how to manage creativity effectively.
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