Quirke, Bill
Making the Connections: Using Internal Communication to Turn Strategy into Action
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- ISBN 13:
- 9780566087806
- author:
- Quirke, Bill
- format:
- Paperback
- publisher:
- Gower Publishing Ltd
- language:
- English
- Publication Year:
- 2008
- Pages:
- 384
- Dimensions:
- 174 mm X 246 mm
- Genre:
- Business, Finance & Law / Management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Turning strategy into action requires effective internal communication. This book shows how businesses can use internal communication to achieve differentiation, improve quality and customer service, and manage change more effectively.
Bill Quirke provides practical advice on the why, what, and how of internal communication, including new case studies and four new chapters covering strategy development, global communication, employee engagement, and leadership communication. With a focus on managing communication for best results, this revised edition explores the impact of technology, regulation, globalization, and changing employer-employee relationships.
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