Ross, Bernard
Making the Ask: The artful science of high-value fundraising
- ISBN 13:
- 9781788602372
- author:
- Ross, Bernard
- format:
- Paperback / softback
- publisher:
- Practical Inspiration Publishing
- language:
- English
- Publication Year:
- 2021
- Pages:
- 268
- Dimensions:
- 21.6 x 14 x 1.9 centimeters (0.3
- Genre:
- Business, Human Resources & Personnel Management, Business,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Securing large gifts for social causes requires a strategic approach to asking the right people for the right money in the right way. This book, written by global experts Bernard Ross and Clare Segal, shares their approach, which has been used to secure gifts up to $110m in a single ask. The authors' approach has been used by major organisations, including UNHCR, MSF, Oxford University, and MEF Museum, and is now available to fundraisers and social entrepreneurs.
Whether you're an experienced fundraiser looking for new ideas or a newbie keen to get to the right approach fast, this book provides the answers you need. The authors also make a special social impact, with every copy sold resulting in a donation to the WHO foundation to support Covid-19 vaccine distribution in developing nations.
By reading this book, you'll gain a deeper understanding of the art of high-value fundraising and be equipped to make a positive impact in your own fundraising efforts.