Heath, Dan
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
- ISBN 13:
- 9780099505693
- author:
- Heath, Dan
- format:
- Paperback
- publisher:
- Arrow
- language:
- English
- Publication Year:
- 2008
- Pages:
- 304
- Dimensions:
- 19.3 x 12.7 x 2.29 centimetres (
- Genre:
- Popular psychology
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
This book offers a valuable insight into the art of making ideas stick. The authors reveal the anatomy of ideas that succeed and provide practical advice on how to craft messages that resonate with others.
From the power of the Velcro Theory of Memory to the importance of creating curiosity gaps, the Heath brothers provide a clear and engaging explanation of the principles behind winning ideas. They illustrate these concepts with real-life examples, from urban legends to successful marketing campaigns.
By understanding the vital principles behind sticky messages, you can transform the way you communicate and make your ideas more effective. This book is a valuable resource for anyone looking to improve their communication skills and make a lasting impact.
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