Heath, Chip
Made to Stick: Why Some Ideas Survive and Others Die
- ISBN 13:
- 9781400064281
- author:
- Heath, Chip
- format:
- Hardback
- publisher:
- Random House Inc
- language:
- English
- Publication Year:
- 2007
- Pages:
- 336
- Dimensions:
- 21 x 15 x 2.7 centimetres (0.39
- Genre:
- Nonfiction, Psychology, Social Psychology,
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
The instant classic about why some ideas thrive and others die. This book reveals the anatomy of ideas that stick and explains ways to make them stickier.
From urban legends to bogus news stories, people with important ideas struggle to make them "stick". The authors explore how certain messages draw their power from six key traits, and provide practical advice on how to apply these principles to your own communication.
With a mix of success stories and failures, this book shows the vital principles of winning ideas and how to make your own messages stick. It's a fast-paced tour that will transform the way you communicate.
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