Khalsa, Mahan
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
- ISBN 13:
- 9781591842262
- author:
- Khalsa, Mahan
- format:
- HardBack
- publisher:
- PORTFOLIO
- language:
- English
- Publication Year:
- 2008
- Pages:
- 256
- Dimensions:
- 152 mm X 229 mm
- Genre:
- Business, Finance & Law
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Transforming the Buyer/Seller Relationship: A New Approach to Sales Success The sales process is often driven by fear, with customers worried about making mistakes and salespeople anxious about meeting quotas. However, this approach can lead to a negative experience for both parties. Mahan Khalsa and Randy Illig propose a different approach, focusing on helping clients succeed. By prioritizing the client's needs, salespeople can create a win-win situation where both parties benefit. When salespeople focus on helping clients succeed, they can help reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This approach requires a shift in mindset, from a focus on making a sale to a focus on creating value for the client. By adopting this new approach, sales professionals and entrepreneurs can elevate their careers and build stronger relationships with their clients. This revised approach to sales is based on the idea that when customers are successful, both buyer and seller win. By prioritizing the client's needs and creating value, salespeople can build trust and loyalty, leading to long-term success.
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