Edmondson, Mark
Learning Google Analytics: Creating Business Impact and Driving Insights
- ISBN 13:
- 9781098113087
- author:
- Edmondson, Mark
- format:
- Paperback
- publisher:
- O'Reilly Media
- language:
- English
- Publication Year:
- 2022
- Pages:
- 350
- Dimensions:
- 23.3 x 17.8 centimetres (0.54 kg
- Genre:
- Computers, Computer Science, Data Modeling,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Learning Google Analytics: Creating Business Impact and Driving Insights
This practical guide provides a comprehensive overview of Google Analytics 4, its cloud integrations, and how to implement them in your digital marketing strategy. With the help of expert Mark Edmondson, you'll learn about data architecture and strategy, data ingestion, storage, and modeling, as well as common data activation use cases.
Discover how to design dataflows from strategy through data storage, modeling, and activation, and adapt these concepts to fit your business needs. This book is ideal for data, business, and marketing analysts looking to stay up-to-date with the latest developments in digital marketing analytics.
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