Cooper, Robert G.
Lean, Rapid and Profitable New Product Development
- ISBN 13:
- 9781439224601
- author:
- Cooper, Robert G.
- format:
- Paperback
- publisher:
- BookSurge Publishing
- language:
- English
- Publication Year:
- 2009
- Pages:
- 216
- Dimensions:
- 22.9 x 14.7 x 1.8 cm
- Genre:
- Business & Economics
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Lean, Rapid and Profitable New Product Development is a guide to achieving financial success through effective new product development. By balancing speed with profitability, companies can maximize the value of their new product portfolio and streamline their innovation process.
Dr. Robert G. Cooper and Dr. Scott J. Edgett draw on their combined 60 years of experience in the field to show how top performers achieve growth that is both profitable and sustainable. They introduce a new process called NexGen, Stage-Gate, which ensures innovation is lean, rapid, and profitable.
This book provides practical insights into what companies that continuously win at new products are doing. It offers a valuable resource for anyone looking to improve their product development process and achieve better financial results.
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