Dayna Rothman
Lead Generation For Dummies(R)
- ISBN 13:
- 9781118816172
- author:
- Dayna Rothman
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2014
- Pages:
- 384
- Dimensions:
- 18.8 x 1.9 x 23.4 cm
- Genre:
- Business, Finance & Law, Management, Call Centre Management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Master 21st century lead generation and compete in today's market with this practical guide.
This book provides effective strategies for inbound and outbound marketing tactics, including content marketing through websites, blogs, social media, and SEO, as well as outbound marketing strategies such as email, PPC ads, content syndication, direct mail, and events.
Learn how to generate leads, nurture them until they're ready to buy, and track the return on investment of your campaigns. Follow the steps outlined in this book to create a personalized lead generation plan and avoid common pitfalls.
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