Edward de Bono
Lateral Thinking: An Introduction
- ISBN 13:
- 9780091955021
- author:
- Edward de Bono
- format:
- Paperback
- publisher:
- Vermilion
- language:
- English
- Publication Year:
- 2014
- Pages:
- 160
- Dimensions:
- 13.6 x 1.2 x 21.5 cm
- Genre:
- Health, Family & Lifestyle, Psychology & Psychiatry, Cognition & Cognitive Psychology
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Lateral Thinking An Introduction by Edward de Bono is a seminal work on creative problem solving and thinking. First published in 1967, this influential book has remained relevant to learning, innovation, and personal growth. De Bono argues that conventional vertical thinking often hinders our ability to solve problems and generate new ideas. He introduces the concept of lateral thinking as a more natural and effective way to think creatively. This approach is not only accessible but also beneficial for anyone looking to improve their problem-solving skills and develop innovative solutions. By exploring the principles of lateral thinking, readers can gain practical insights into how to think more effectively and generate simple yet sound ideas.