Tybout, Alice M.
Kellogg on Branding in a Hyper-Connected World
- ISBN 13:
- 9781119533184
- author:
- Tybout, Alice M.
- format:
- Hardback
- publisher:
- John Wiley & Sons Inc
- language:
- English
- Publication Year:
- 2019
- Pages:
- 368
- Dimensions:
- 23.1 x 15.7 x 3.6 centimetres (0
- Genre:
- Business, Sales, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Kellogg on Branding in a Hyper-Connected World is a comprehensive guide to building and managing successful brands in today's fast-paced marketplace. By integrating academic theories with practical experience, this authoritative book provides expert guidance on fundamental branding concepts, strategies, and effective implementation techniques. The authors offer in-depth discussion on the latest trends and best practices in branding, including brand design, storytelling, social media marketing, and more. They also explore critical topics such as internal branding, building global brands, and monitoring brand health, providing valuable insights for real-world branding and marketing scenarios. With contributions from faculty at a leading school of management and marketing, this book is an invaluable resource for anyone looking to create and manage a successful brand in the modern marketplace.
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