Haeussler, Mathias
Inventing Elvis: An American Icon in a Cold War World
- ISBN 13:
- 9781350107656
- author:
- Haeussler, Mathias
- format:
- Paperback / softback
- publisher:
- BLOOMSBURY ACADEMIC
- language:
- English
- Publication Year:
- 2020
- Pages:
- 240
- Dimensions:
- 23.4 x 15.6 centimeters (0.26 kg
- Genre:
- Nonfiction, Social Sciences, Popular Culture,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Elvis Presley's transformation from a teenage rebel to an American icon is a fascinating story that spans decades and continents. This book explores how Elvis's rise was part of a broader transnational youth culture, shaped by the Cold War, and how his image was both celebrated and critiqued in different parts of the world. As Elvis's popularity grew, so did his association with American values, but this came at a cost. His excesses and personal decline seemed to vindicate long-held stereotypes about the materialism of US society. Tracing Elvis's story from the 1950s to his death in 1977, this book offers a compelling account of changing US identities during the Cold War era. By examining Elvis's experiences as a G.I. soldier in West Germany and his role as an informal ambassador for American culture, this book sheds new light on the powerful impact of popular music and consumerism on shaping images of the United States during a time of great cultural tension between East and West.
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