Segall, Ken

Insanely Simple: The Obsession That Drives Apple's Success

(No reviews yet) Write a Review
ISBN 13:
9780670921195
author:
Segall, Ken
format:
Paperback
publisher:
Portfolio Penguin
language:
English
Publication Year:
2013
Pages:
256
Dimensions:
19.6 x 12.8 x 1.4 cm
Genre:
Business, Finance & Law, Biographies & Histories, Business & Economic History,
Condition:
New
Availability:
Item usually sent within 7 working days
£11.95

Description

Insanely Simple: The Obsession that Drives Apple's Success by Ken Segall is an insider's view of the company's approach to simplicity. Ken Segall, creative director at NeXT and Apple, reveals the ten elements of Simplicity that have driven Apple's success. Simplicity was a key principle for Steve Jobs, who saw it as both a design philosophy and a way of life. This obsession with simplicity helped Apple recover from near-death in 1997 to become one of the most valuable companies on Earth by 2011. Segall shares his own experiences working closely with Jobs, including creating the iconic 'Think Different' campaign. By understanding the principles behind Apple's success, readers can apply them to their own organisations, gaining a deeper insight into how simplicity can drive better performance and faster results.

View AllClose

Related Products

Related Products