Airey, David

Identity Designed: The Process: Research, Strategy, Design, Implementation

(No reviews yet) Write a Review

ISBN 13:: 9780760384060
author:: Airey, David
format:: Hardback
publisher:: Rockport Publishers
language:: English
Publication Year:: 2024
Pages:: 240
Dimensions:: 25.6 x 21.8 x 2 centimetres (0.6
Genre:: Arts & Photography, Design, Graphic Arts,
Condition:: New
Availability:: Item usually sent within 10 working days

£26.36

Current Stock: 5

Quantity:

Description

Description

Visual identities are a powerful tool for businesses, and understanding how to create them effectively is crucial for success. In "Identity Designed: The Process", renowned graphic designer David Airey shares his expertise on the four fundamental stages of the design process: research, strategy, design, and implementation.

Airey guides you through the design process, drawing on his extensive knowledge of the design profession and featuring compelling case studies from top-level design studios. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.

With its practical approach and thought-provoking analysis, "Identity Designed: The Process" equips you with the essential knowledge and tools needed to develop enduring, distinctive identities that resonate with your target audience and convey a persuasive brand narrative.

View AllClose