Utley, Jeremy
Ideaflow: Why Creative Businesses Win
- ISBN 13:
- 9781529146233
- author:
- Utley, Jeremy
- format:
- Paperback / softback
- publisher:
- Ebury Edge
- language:
- English
- Publication Year:
- 2022
- Pages:
- 304
- Dimensions:
- 23.4 x 15.3 x 4 centimetres (0.7
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Boost Your Organisation's Creativity with This Essential Guide Jeremy Utley and Perry Klebahn offer a battle-tested framework to exponentially boost your ideaflow, helping you solve business problems more effectively. By producing lots of ideas, you can generate novel solutions to any given problem. The authors' approach is based on their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school. You'll learn how to establish a daily creativity practice, develop thousands of great ideas on demand, and run cheap, fast tests to determine which ideas will work. This practical guide also shows you how to persuade your team and organisation on the importance of centreing ideaflow. By following this framework, you can supercharge your organisation's creativity and navigate uncertainty with confidence.
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