Douglas Davis
Creative Strategy and the Business of Design
- ISBN 13:
- 9781440341557
- author:
- Douglas Davis
- format:
- Paperback
- publisher:
- How Design Books (24 Jun. 2016)
- language:
- English
- Publication Year:
- 2016
- Pages:
- 208
- Dimensions:
- 15.2 x 1.6 x 22.9 cm
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Creative Strategy and the Business of Design by Douglas Davis is a guide to bridging the gap between creative thinking and business acumen. In this book, you'll learn how to translate marketing-speak into tools that help you understand client requests from a business perspective, build strategic frameworks for visual concepts, and increase your relevance in an evolving industry. By gaining insight into what drives business decisions, you can think like clients and colleagues, and redesign your portfolio to showcase strategic thinking. This book provides the left-brain business skills needed by right-brain creative thinkers, helping you win new accounts and grow existing relationships. With this book, you'll gain a deeper understanding of the language of business and how it applies to your work as a designer.
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