Sharp, Byron
How Brands Grow: What Marketers Don't Know
- ISBN 13:
- 9780195573565
- author:
- Sharp, Byron
- format:
- HardBack
- publisher:
- Oxford University Press
- language:
- English
- Publication Year:
- 2010
- Pages:
- 228
- Dimensions:
- 23 x 16.2 x 2.8 cm
- Genre:
- Business & Economics / Marketing / General
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Byron Sharp's definitive guide to brand growth presents evidence-based answers to the key questions asked by marketers every day. The book tackles issues such as how brands grow, how advertising works, and the effectiveness of loyalty programs.
Sharp's research, spanning decades, provides a unique perspective on the laws that govern brand growth. What sets this book apart is its focus on tried and tested principles, which have been proven to hold across various conditions, time, and countries.
For marketing professionals looking to grow their brands, this book offers a valuable resource that challenges conventional marketing theory and provides practical insights into the most effective strategies.
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