Eyal, Nir
Hooked: How to Build Habit-Forming Products
- ISBN 13:
- 9780241184837
- author:
- Eyal, Nir
- format:
- HardBack
- publisher:
- Portfolio Penguin
- language:
- French
- Publication Year:
- 2014
- Pages:
- 256
- Dimensions:
- 13.8 x 2.6 x 20.4 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Brands & Corporate Identity,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Understanding how products capture our attention is crucial for businesses looking to engage customers effectively. Nir Eyal's book, Hooked, provides insight into the four-step hook model, a process that subtly encourages customer behaviour, allowing products to bring people back without relying on costly advertising or aggressive messaging.
This model, based on years of research, consulting, and practical experience, offers a practical approach to designing products that foster habit-forming behaviour. By understanding the underlying patterns that drive our engagement with certain products, businesses can create products that are more effective at capturing and retaining customers.
Through the hook model, Eyal explains how to craft products that are designed to be engaging and addictive, without relying on manipulative tactics. This book is a valuable resource for anyone looking to understand the psychology behind product design and how to create products that drive customer loyalty.
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