Andjelic, Ana

Hitmakers: How Brands Influence Culture

(No reviews yet) Write a Review
ISBN 13:
9781032874463
author:
Andjelic, Ana
format:
Paperback
publisher:
Routledge
language:
English
Publication Year:
2024
Pages:
220
Dimensions:
23.4 x 15.6 x 1.2 centimetres (0
Genre:
Business, Marketing, Advertising,
Condition:
New
Availability:
Item usually sent within 7 working days
£29.61

Description

Hitmakers: How Brands Influence Culture by Ana Andjelic explores the modern brand strategy that relies on cultural influence rather than traditional advertising methods. Brands today aim to produce as many cultural hits as possible, creating ideas, content, or entertainment that consumers pay attention to, share, and talk about. These cultural hits can lead to a strong financial return for companies by lifting brand popularity or driving product sales. In this book, Ana Andjelic provides practical examples and tools to help brand strategists produce successful cultural hits. By redefining modern brand strategy as the art of cultural influence, Ana Andjelic offers valuable insights into how brands can address audiences and create a new approach to hitmaking that works organizationally and operationally.

View AllClose

Related Products

Related Products

Out of stock
How To Influence Others At Work
Quick view

How To Influence Others At Work

Dick McCann

£50.40
Understanding influence is crucial for business managers, as it affects not only their own success but also the well-being of their staff and the future of their company. Carl Jung's concepts of...
How to Win Friends and Influence People
Add to Cart
Quick view

How to Win Friends and Influence People

Carnegie, Dale

£12.18
With over 16 million copies sold worldwide, this book has been a trusted guide for millions of people looking to improve their lives and relationships. Dale Carnegie's practical advice and techniques...