Thompson, Derek

Hit Makers: How Things Become Popular (Paperback)

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ISBN 13:: 9780141981598
author:: Thompson, Derek
format:: Paperback
publisher:: Penguin Books Ltd
language:: English
Publication Year:: 2018
Pages:: 368
Dimensions:: 19.8 x 12.9 x 2.1 centimetres (0
Genre:: Business, Finance & Law, Economics, Politics, Society & Education,
Condition:: New
Availability:: Item usually sent within 7 working days

£11.95

Current Stock: 5

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Description

Description

What makes a hit a hit? Derek Thompson explores the economics and psychology of why certain things become extraordinarily popular, drawing on ancient history and modern headlines to uncover the secrets of success.

From the dawn of Impressionist art to the future of social media, Thompson reveals that hits operate by certain rules, often revealing the desires that make us all human. He examines the unexpected reasons for the success of popular culture phenomena, from blockbuster films to Internet memes, to understand what makes them tick.

Through his analysis, Thompson shows that, though technology may change, our innate preferences do not, and that hits have held up a mirror to ourselves throughout history, reflecting our deepest desires and cultural values.

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