Packard, Vance
Hidden Persuaders, The
- ISBN 13:
- 9780978843106
- author:
- Packard, Vance
- format:
- Paperback
- publisher:
- Ig Publishing
- language:
- English
- Publication Year:
- 2007
- Pages:
- 240
- Dimensions:
- 152mm X 229mm
- Genre:
- Media studies
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Hidden Persuaders by Vance Packard
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, this book is a pioneering work that reveals how advertisers use psychological methods to tap into our unconscious desires.
Through analysis of products, political campaigns, and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. This thought-provoking book has sold over one million copies and forever changed the way we look at the world of advertising.
Related Products
Related Products
Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story
Guber, Peter
£10.66
Learn how to harness the power of storytelling to achieve your goals and succeed in business and beyond. Peter Guber, media mogul and professor of narrative at UCLA, shares his insights from hundreds...
Persuader:
Child, Lee
£10.97
Jack Reacher, a man with no home and no commitment, lives for the moment. His past is a source of pain, but he's driven to right wrongs. When he witnesses a brutal kidnapping attempt, he takes the...
Persuade: How to persuade anyone about anything
Baldock, Nick
£13.09
Persuade: How to Persuade Anyone about Anything by Bob Hayward and Nick Baldock is a practical guide for anyone looking to improve their persuasive skills. Whether you're leading, managing or...
How to Influence and Persuade
Owen, Jo
£12.36
Understanding influence and persuasion is essential for anyone operating in business. This updated edition of How to Influence provides practical guidance on how to create willing allies, turn...
John Hume: The Persuader
Walker, Stephen
£22.19
John Hume: A Life of Leadership and Diplomacy John Hume was a complex figure in Irish political history, whose life's work brought peace to Northern Ireland after decades of conflict. This biography...