Earls, Mark
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
- ISBN 13:
- 9780470744598
- author:
- Earls, Mark
- format:
- Paperback
- publisher:
- Wiley
- language:
- English
- Publication Year:
- 2009
- Pages:
- 424
- Dimensions:
- 19.4 x 12.8 x 2.6 cm
- Genre:
- Organizational Sociology Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Mark Earls' groundbreaking book challenges the conventional wisdom on human behaviour, revealing that our species is designed as a herd or group animal. By applying the latest evidence from behavioural and neuroscientists, Earls provides a fresh perspective on marketing and consumer behaviour.
With a range of unusual examples and anecdotes, Earls opens the mind of the business reader, exploring the real explanation for phenomena such as the placebo effect and the rise of social networking. This updated paperback edition includes new stats and figures, as well as two revised chapters that delve into the latest trends in social networking.
Herds: How to Change Mass Behaviour by Harnessing Our True Nature offers a complete rethink on traditional marketing and consumer behaviour, providing a host of insights and ideas for business readers.
Related Products
Related Products
Metamorphosis: How insects are changing our world
McAlister, Erica
How Population Change Will Transform Our World
Harper, Sarah
Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves
Twilley, Nicola
Breadsong: How Baking Changed Our Lives
Tait, Kitty
Exodus: How Migration Is Changing Our World
Paul Collier