McCartney, Rory

Heated Words: Searching for a Mysterious Typeface

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ISBN 13:
9780847872275
author:
McCartney, Rory
format:
Hardback
publisher:
Rizzoli International Publications
language:
English
Publication Year:
2023
Pages:
288
Dimensions:
28 x 21.8 x 3.4 centimetres (1.1
Genre:
Arts & Photography, Design, Graphic Arts,
Condition:
New
Availability:
Item usually sent within 4 working days
£33.48

Description

Heated Words: Searching for a Mysterious Typeface is a unique exploration of an enigmatic iron-on lettering style that has captivated subcultures for decades. Created anonymously and passed down through generations, this distinctive typeface has its roots in early calligraphic forms and evolved from embellished military flight jackets and sports uniforms in the early twentieth century. The book features previously unpublished archival images, including hundreds of illustrations and ephemera, alongside insights from experts in music, fashion, and typography. This visual branding of the "outsider" is presented through a layout and design that echoes the frenetic history of the letters themselves, offering a fascinating thread through the subcultural landscape of the last fifty years. With its distinctive layout and design, Heated Words provides a captivating look at the resurgence of analog typography and the enduring power of visual branding.

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