Kotter, John P.
Heart of Change: Real-Life Stories of How People Change Their Organizations
- ISBN 13:
- 9781422187333
- author:
- Kotter, John P.
- format:
- HardBack
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2012
- Pages:
- 208
- Dimensions:
- 16.3 x 2.3 x 23.6 cm
- Genre:
- Business, Finance & Law, Management, Change Management,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The Heart of Change: Real-life Stories of how People Change Their Organizations Change is often viewed as a complex process that requires only structural and operational adjustments. However, this approach overlooks the most significant challenge: changing people's behavior to meet shared goals. According to John Kotter and Dan Cohen, sparking behavioral change relies on connecting with people's emotions, rather than just relying on data and analysis. The authors illustrate how large-scale change can be achieved by vividly showcasing real-life stories of teams and individuals overcoming obstacles to produce spectacular results. By understanding the importance of the see-feel-change dynamic, leaders can create a more effective approach to organizational transformation, one that inspires motivation and action among their teams.
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