Brinker, Scott
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
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- ISBN 13:
- 9781119183174
- author:
- Brinker, Scott
- format:
- HardBack
- publisher:
- Wiley
- language:
- English
- Publication Year:
- 2017
- Pages:
- 288
- Dimensions:
- 6.00(w) x 9.10(h) x 1.20(d)
- Genre:
- Marketing Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Accelerate your marketing with software-inspired management concepts. Modern marketing has more in common with the software profession than traditional marketing management. The digital world demands faster adaptation, quicker response to market feedback, and effective management of customer experience touchpoints. This book shows how to apply successful management frameworks from the software industry to marketing, helping you conquer challenges and adapt to a rapidly evolving discipline.
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