Macdonald, Kenda
Hack The Buyers Brain
- ISBN 13:
- 9781912713950
- author:
- Macdonald, Kenda
- format:
- Paperback
- publisher:
- Kenda MacDonald
- language:
- English
- Publication Year:
- 2019
- Pages:
- 228
- Dimensions:
- 21 x 14.8 x 1.2 centimetres (0.2
- Genre:
- Business, Marketing, Research,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Hack The Buyer Brain explores the quirks of human behaviour that affect buying and selling decisions. By understanding these psychological insights, you can create effective customer journeys to attract and retain customers.
The author's background in forensic psychology gives her a unique perspective on how the buyer's brain works. She shares real-life case studies to illustrate how to apply this knowledge to marketing and sales.
Discover how to find and attract perfect customers, create seamless buying processes, and wow your customers to keep them coming back for more. This book provides practical insights to improve your marketing and increase ROI.