Schwartz, Dr David G
Grandissimo: The First Emperor of Las Vegas: How Jay Sarno Won a Casino Empire, Lost It, and Inspired Modern Las Vegas
- ISBN 13:
- 9780990001607
- author:
- Schwartz, Dr David G
- format:
- Paperback / softback
- publisher:
- Winchester Books
- language:
- English
- Publication Year:
- 2013
- Pages:
- 328
- Dimensions:
- 22.9 x 15.2 x 1.8 centimetres (0
- Genre:
- Biography, Business, ,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Jay Sarno built two path-breaking Las Vegas casinos, Caesars Palace (1966) and Circus Circus (1968), and planned but did not build a third, the Grandissimo. This ambitious project would have marked the beginning of the mega-resort era in Las Vegas, ten years before Steve Wynn's The Mirage. Sarno was a pioneer in modern Las Vegas casino design, transforming the city from dealers in string ties to fantasy-themed hotels and resorts. His innovative approach included dressing up cocktail waitresses in toga dresses and incorporating theme into even the stationery. However, his empire didn't last; he sold Caesars Palace shortly after its opening and was forced to relinquish control of Circus Circus due to federal charges. Despite ultimately walking out of court a free man, Sarno never secured financing for the Grandissimo, leaving it as a frustrating dream at the time of his death in 1984. Nevertheless, his casinos created the template for Las Vegas today, shaping the city's architecture and entertainment industry.
Related Products
Related Products
Casino: Love and Honor in Las Vegas
Nicholas Pileggi
Casino: The Rise and Fall of the Mob in Las Vegas
Nicholas Pileggi
Fear and Loathing in Las Vegas (Modern Library)
Hunter S. Thompson
The Disciple of Las Vegas
Ian Hamilton
Fear and Loathing in Las Vegas
Hunter S. Thompson