Woerner, Stephanie L.
Future Ready: The Four Pathways to Capturing Digital Value
- ISBN 13:
- 9781647823498
- author:
- Woerner, Stephanie L.
- format:
- Hardback
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2023
- Pages:
- 256
- Dimensions:
- 23.9 x 16 x 2.5 centimetres (0.5
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
To become truly future ready in the digital economy, you need a clear roadmap. This compact guide provides that playbook. Many companies embark on "digital transformation" journeys without a coherent framework or common language to guide their employees and stay focused on a shared goal. As a result, they often struggle with failure to realize value, wasted resources, added complexity, and dysfunction. Future Ready offers a powerful solution, based on rigorous research with over 1,000 companies, including BBVA, CEMEX, DBS, Fidelity, Maersk, and others. The book presents a four pathways framework that provides insights into the key dimensions required for competitiveness and the organizational disruptions that must be managed during transformation. With instructive examples, sharp analyses, benchmarking assessments, and illuminating visuals, Future Ready helps companies understand what it takes to succeed in the digital economy and achieve a profound business transformation.
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