Govindarajan, Vijay
Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future
- ISBN 13:
- 9781647826253
- author:
- Govindarajan, Vijay
- format:
- Hardback
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2024
- Pages:
- 256
- Dimensions:
- 23.8 x 15.4 x 2.6 centimetres (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Fusion Strategy: How Real-time Data and AI Will Power the Industrial Future By Vijay Govindarajan and Venkat Venkatraman Harvard Business Review Press, 2024 The laws of competitive advantage are changing. In the digital age, companies that can harness real-time data and artificial intelligence to inform their strategies will be rewarded with robust insights that give them a decisive edge over their competitors. Traditional industries such as manufacturing are now facing a revolution in how they operate. With the rise of cheap and powerful sensors, supercomputing, and AI, it is becoming possible for companies to collect and analyse vast amounts of data from their products and customers. This data can be used to turbocharge products, strategies, and customer relationships, giving companies that adopt this approach a significant competitive advantage. Fusion Strategy offers a playbook for industrial companies looking to combine their strengths in creating physical products with the power of algorithms and AI to gain a strategic edge in the market.