Cho, DongSung/ Moon,

From Adam Smith to Michael Porter

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ISBN 13:
9789814407540
author:
Cho, DongSung/ Moon,
format:
Paperback
publisher:
Wspc
language:
English
Publication Year:
2013
Pages:
348
Dimensions:
22.9 x 15.2 x 2.3 centimetres (0
Genre:
Business, Economics, Macroeconomics,
Condition:
New
Availability:
Item usually sent within 20 working days
£40.17

Out of stock

Description

From Adam Smith to Michael Porter: Evolution of Competitiveness Theory provides a comprehensive explanation of the evolution of international competitiveness theories and their economic and strategic implications. This updated edition builds upon classical theories, such as Adam Smith's theory of absolute advantage, and incorporates new models like Michael Porter's diamond model. Professor Cho and Professor Mun have expanded their research to include recent theoretical advancements, including the double-diamond-based nine factor model and MASI (Measure, Analyze, Stimulate, and Implement) model. This revised volume is suitable for courses in International Economics, Business Strategy, and International Business at both graduate and upper-division undergraduate levels. Policy makers and corporate managers will find useful insights from this book's systematic integration and application of important competitiveness models.

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