Joan Magretta
Understanding Michael Porter: The Essential Guide to Competition and Strategy
- ISBN 13:
- 9781422160596
- author:
- Joan Magretta
- format:
- HardBack
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2011
- Pages:
- 208
- Dimensions:
- 23.6 x 15.5 x 2.3 cm
- Genre:
- Business Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding Michael Porter: A Guide to Competition and Strategy Michael Porter's frameworks are the foundation for understanding how companies achieve and sustain competitive success. However, many managers misunderstand and misuse his concepts. This book sets the record straight, providing a concise and accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation, this book delivers fresh and clear examples to illustrate and update his ideas. It also corrects common misconceptions about his concepts, such as the idea that competition is about being unique or being the best. The book is eminently readable and will enable every manager to grasp Porter's ideas and deploy them to drive their company's success. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs.
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