Joiner, Brian L.
Fourth Generation Management: The New Business Consciousness
- ISBN 13:
- 9780070327153
- author:
- Joiner, Brian L.
- format:
- HardBack
- publisher:
- McGraw-Hill Professional
- language:
- English
- Publication Year:
- 1994
- Pages:
- 289
- Genre:
- Management & management techniques
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Fourth Generation Management: A New Approach to Business Consciousness This landmark book provides a coherent and concise synthesis of the best ideas in management today and tomorrow. It offers a fresh perspective on how companies can succeed in an increasingly global marketplace. At its core, Fourth Generation Management is about creating a culture that prioritizes quality as defined by the customer, fosters rapid learning through a scientific approach, and builds team-spirited relationships both within and beyond the organization. By exploring these key elements, this book provides a clear explanation of the underlying principles that unite diverse management approaches.
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