Sally Hogshead

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

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ISBN 13:: 9780062206480
author:: Sally Hogshead
format:: HardBack
publisher:: HarperBusiness Revised and Updated edition
language:: English
Publication Year:: 2016
Pages:: 352
Dimensions:: 15.2 x 2.9 x 22.9 cm
Genre:: Business, Finance & Law, Management, Management Skills, Sally Hogshead,Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist,HarperBusiness,0062206486,Careers & Success,Consumer Behavior,Marketing - Multilevel,Business & Economi
Condition:: New
Availability:: Item usually sent within 10 working days

£16.93

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Description

Description

Fascinate: How to Make Your Brand Impossible to Resist is a guide to understanding the power of fascination in marketing. Master marketer Sally Hogshead reveals the science behind this powerful force of attraction, which can draw customers into a state of intense focus. The book combines original case studies with award-winning copywriting experience to provide readers with the exact words they need to capture attention in a distracted world. By applying the seven core Advantages - Innovation, Passion, Power, Prestige, Mystique, Alert, and Trust - readers can stand out in a crowded market. The book includes a free assessment tool called the Brand Fascination Profile, which helps earn attention in any environment. With its latest research on the science of fascination, this revised and updated edition is a valuable resource for anyone looking to improve their marketing strategy. Whether you're looking to increase prices, build revenue, or attract raving fans, Fascinate provides practical advice and insights to help you achieve your goals.

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