Cockrell, Will
Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World
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- ISBN 13:
- 9781982190453
- author:
- Cockrell, Will
- format:
- Hardback
- publisher:
- Simon & Schuster
- language:
- English
- Publication Year:
- 2024
- Pages:
- 352
- Dimensions:
- 22.9 x 15.2 x 2.3 centimetres (0
- Genre:
- Biography, Adventurers & Explorers, Travel,
- Condition:
- New
- Availability:
- Item usually sent within 2 working days
Description
Everest, Inc. tells the story of how a few daring entrepreneurs turned raw courage and naked ambition into a booming business opportunity on the world's highest mountain.
The transformation of Everest from an ultimate mountaineering challenge to a lucrative industry is revealed through original interviews with over 100 Western and Sherpa climbers, clients, writers, and filmmakers.
From the late eighties to the present day, this book explores how guided expeditions became the norm, and what it takes to make the mountain safe for paying clients. a worthwhile read for anyone looking to understand the complex dynamics driving the modern Everest industry.
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