Lospennato, Leo

Electric Guitar Making & Marketing: How to build and market high-end instruments, from your workshop's setup to the complete business plan

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ISBN 13:: 9781514353080
author:: Lospennato, Leo
format:: Paperback
publisher:: CreateSpace Publishing
language:: English
Publication Year:: 2015
Pages:: 318
Dimensions:: 8.50(w) x 11.00(h) x 0.67(d)
Genre:: Musical Instruments
Condition:: New
Availability:: Item usually sent within 5 working days

£26.61

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Description

Description

Electric Guitar Making and Marketing is a comprehensive guide to building and marketing high-end electric guitars. It covers the technical and commercial aspects of the craft, from setting up your workshop to creating a successful business plan. You'll learn how to define your identity as a guitar maker, decide on the guiding principles of your endeavor, and develop a brand that showcases your instruments. The book takes a step-by-step approach, covering topics such as pricing, photography, and social networking, as well as creating a website and managing sales. Written by renowned luthier Leo Lospennato, this book represents the new standard in solid-body guitar making and is the only resource that presents both the technical and commercial aspects of building musical instruments.

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