Kingsnorth, Simon

Digital Marketing Strategy: An Integrated Approach to Online Marketing

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ISBN 13:: 9781398605978
author:: Kingsnorth, Simon
format:: Paperback / softback
publisher:: Kogan Page Ltd
language:: English
Publication Year:: 2022
Pages:: 416
Dimensions:: 23.4 x 15.7 x 2.2 centimetres (0
Genre:: Business, Marketing, General,
Condition:: New
Availability:: Item usually sent within 10 working days

£40.73

Current Stock: 3

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Description

Description

Digital Marketing Strategy: A Practical Guide to Building a Successful Online Marketing Approach. This comprehensive guide provides a structured approach to digital marketing, covering key topics such as automation, analytics, and the integration of AI. With the latest updates, it offers practical strategies for managing digital channels and operations, streamlining your approach for measurable results. Supported by real-world case studies and industry insights, this book is an invaluable resource for digital marketing students and professionals. The accompanying online resources include implementation guides, presentation slides, and activity sheets to help you develop and implement your own digital marketing strategy.

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