Knight, Hanne
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
- ISBN 13:
- 9781398608870
- author:
- Knight, Hanne
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2023
- Pages:
- 496
- Dimensions:
- 24.4 x 17 x 3.4 centimetres (0.8
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Digital Marketing in Practice provides a comprehensive guide to creating and measuring digital marketing campaigns. This resource balances step-by-step practical coverage with academic theoretical context, making it accessible to students without prior subject area knowledge. The book explores key definitions and best-practice for tools, channels, and platforms, including search engine optimisation (SEO), online advertising, social media marketing, email marketing, ecommerce, and affiliate marketing. It also covers how to create plans and set objectives, design digital marketing campaigns, and evaluate their success for improvement. With contributions from industry professionals and case studies from a range of brands, Digital Marketing in Practice offers practical advice on incorporating accountability, inclusivity, and meaningful sustainability messaging into digital marketing strategies.
Related Products
Related Products
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Ryan, Damian
The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
Kingsnorth, Simon
Marketing Campaign Handbook: - Volume One: Instructions - For Operating A Successful - Marketing Campaign
Loman, Bernice
Digital Marketing: A Practical Approach
Charlesworth, Alan
Wellbeing at Work: How to Design, Implement and Evaluate an Effective Strategy
Hesketh, Ian