Charlesworth, Alan

Digital Marketing: A Practical Approach

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ISBN 13:: 9780367706593
author:: Charlesworth, Alan
format:: Paperback / softback
publisher:: Routledge
language:: English
Publication Year:: 2022
Pages:: 352
Dimensions:: 24.6 x 17.4 x 2 centimetres (0.6
Genre:: Business, Marketing, General,
Condition:: New
Availability:: Item usually sent within 10 working days

£52.53

Current Stock: 1

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Description

Description

Digital Marketing: A Practical Approach provides a comprehensive guide to implementing key aspects of digital marketing. This fully updated fourth edition prepares students for an active role in digital marketing, with step-by-step exercises and practical case-study examples that help readers analyse situations, identify the best course of action, and implement strategies to meet online objectives. Key updates include the role of digital influencers, direct-to-consumer retailing, individual privacy, and ethical considerations. The book also covers SEO, Google's 'zero click' development, and online ad fraud. With its comprehensive support material available online, this text equips students with the tools needed for any digital marketing role. Comprehensive resources are available to both students and instructors, including links to articles, PowerPoint slides, and questions based on chapter material.

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