Liedtka, Jeanne
Designing for Growth: A Design Thinking Toolkit for Managers
- ISBN 13:
- 9780231158381
- author:
- Liedtka, Jeanne
- format:
- HardBack
- publisher:
- Columbia University Press
- language:
- English
- Publication Year:
- 2011
- Pages:
- 248
- Dimensions:
- 21.8 x 21.6 x 2.6 cm
- Genre:
- Business & management
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Designing for Growth: A Design Thinking Tool Kit for Managers By Jeanne Liedtka and Tim Ogilvie Columbia University Press, 2011 This book introduces the concept of design thinking, a powerful approach to turning abstract ideas into practical applications that drive business growth. The authors provide a comprehensive guide to the mind-set, techniques, and vocabulary of design thinking, helping managers unlock creative problem-solving skills. By applying design principles, businesses can minimize risk and maximize results. Exemplified by successful companies like Apple, design thinking has become an essential component of successful business practice. This book offers a straightforward and accessible introduction to this approach, making it easy for managers to integrate design thinking into their work.
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