Lewrick, Michael
Design Thinking for Business Growth
- ISBN 13:
- 9781119815150
- author:
- Lewrick, Michael
- format:
- Trade Paperback
- publisher:
- John Wiley & Sons Inc
- language:
- English
- Publication Year:
- 2022
- Pages:
- 320
- Dimensions:
- 25 x 15 x 1.5 centimetres (0.52
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Reinvigorate your approach to innovation with business ecosystems. Design Thinking for Business Growth offers a fresh perspective on designing and scaling business models and ecosystems. Michael Lewrick provides a comprehensive procedural model for creating successful business ecosystems, including critical design methods and tools. The book features practical exercises and case studies of companies that have successfully implemented business ecosystem initiatives. It also explores the use of "design lenses" to drive innovation and the importance of momentum and speed in facilitating growth. With its focus on developing new ideas and driving company success, this book is ideal for founders, managers, and executives across various industries.