Yayici, Emrah
Design Thinking Methodology Book
- ISBN 13:
- 9786058603752
- author:
- Yayici, Emrah
- format:
- Paperback
- publisher:
- Emrah Yayici
- language:
- English
- Publication Year:
- 2016
- Pages:
- 118
- Dimensions:
- 24.41 x 16.99 x 0.64 centimetres
- Genre:
- Business, Consulting, ,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
This book explains design thinking methodology and its practical applications in various business and everyday challenges. It provides easily applicable techniques such as HMW questions, personas, mind mapping, and prototyping to develop innovative products and services.
A real-life case study is used to introduce the methodology and techniques in a more accessible way, making it suitable for a broad range of practitioners including project managers, innovation teams, and marketing professionals. The book also explores how artful thinking perspectives can enhance design thinking skills such as creativity and empathy.
It describes how to apply design thinking alongside lean and agile methodologies, providing a comprehensive guide for those looking to improve their problem-solving and innovation capabilities.
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