Zontee
Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
- ISBN 13:
- 9781398614604
- author:
- Zontee
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2024
- Pages:
- 280
- Dimensions:
- 23.4 x 15.6 x 1.9 centimetres (0
- Genre:
- Business
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
This book provides a comprehensive guide to using consumer insights to improve marketing strategies and build customer loyalty. By leveraging data and analytics, businesses can create personalized experiences that drive engagement and loyalty.
With a focus on practical applications and real-world examples, this book covers the key steps in understanding customer behavior, segmenting audiences, and setting up data systems for personalization. Whether you're looking to improve your marketing team's use of data or simply want to stay ahead of the curve, this book is a valuable resource for anyone looking to make data-driven decisions.
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