DiazBérrio, Guilherme
Data Analytics for Marketing: A practical guide to analyzing marketing data using Python
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- ISBN 13:
- 9781803241609
- author:
- DiazBérrio, Guilherme
- format:
- Paperback
- publisher:
- Packt Publishing Limited
- language:
- English
- Publication Year:
- 2024
- Pages:
- 452
- Dimensions:
- 23.5 x 19.1 x 2.3 centimetres (0
- Genre:
- Computers, Server & Database, General Database,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Data Analytics for Marketing: A Practical Guide to Analyzing Marketing Data Using Python
Learn how to turn data into actionable insights using Python and open-source tools. This comprehensive guide covers the basics of analytics, causal inference, visualization, and presentation, as well as customer analytics and measuring marketing effectiveness.
With practical examples and use cases, you'll gain hands-on experience in analyzing marketing data without needing complex math. Perfect for marketing professionals looking to enhance their strategies with data-driven decision-making.
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