Edward
Crystallizing Public Opinion
- ISBN 13:
- 9781684113040
- author:
- Edward
- format:
- Paperback
- publisher:
- snowballpublishing
- language:
- English
- Publication Year:
- 2017
- Pages:
- 174
- Dimensions:
- 153mm / 228mm
- Genre:
- Government Textbook
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Crystallizing Public Opinion by Edward Bernays is a seminal work that explores how public opinion is created and shaped. First published in 1955, this influential book outlines the principles used by corporations and governments to influence public attitudes over time.
The book provides insight into the instruments and techniques used by public relations professionals to mold public opinion on behalf of their clients' interests. By understanding these methods, readers can gain a deeper appreciation for how public opinion is constructed and maintained.
This new edition features an introduction by Stuart Ewen, providing additional context and perspective on the subject matter. With its unique blend of social science and practical application, Crystallizing Public Opinion remains a valuable resource for anyone interested in understanding the power of public opinion.
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