Bernays, Edward
Crystallizing Public Opinion (Original Classic)
- ISBN 13:
- 9781722502805
- author:
- Bernays, Edward
- format:
- Paperback / softback
- publisher:
- G&D Media
- language:
- English
- Publication Year:
- 2019
- Pages:
- 234
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Crystallizing Public Opinion is a seminal work that explores how public opinion is created and shaped. First published in 1923, this influential book outlines the principles used by corporations and governments to influence public attitudes over time.
The author's concept of the public behaving like herds of animals forms the basis for his approach to controlling mass opinions. He reveals how ideas such as eating bacon for breakfast or preferring women to be thin were introduced into popular culture, demonstrating the power of propaganda and advertising in shaping public opinion.
By understanding Bernays' principles, readers can gain insight into the dynamics that fuel today's media landscape, including the popularity of TV news shout-fests and social media comment chains. This book provides a thought-provoking analysis of how ideas are disseminated and received by mass audiences.
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