Khalid Saleh
Conversion Optimization
- ISBN 13:
- 9781449377564
- author:
- Khalid Saleh
- format:
- Paperback
- publisher:
- OReilly Media
- language:
- English
- Publication Year:
- 2010
- Pages:
- 300
- Genre:
- Marketing Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Conversion Optimization offers practical advice on how to persuade website visitors to make a buying decision without driving them away. By combining marketing principles, design, usability, and analytics, you can increase your buyer-to-visitor ratio.
The book addresses every aspect of the conversion process, from attracting initial visitors to finalizing sales. You'll learn techniques for blending successful sales approaches with the needs of your target audience, as well as how to deal with common customer concerns.
With this guide, you can create high-converting websites that your visitors love and increase revenue while making customers happy. The book includes case studies and practical advice on how to test changes against original designs.
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