Ash, Tim

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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ISBN 13:
9780470610121
author:
Ash, Tim
format:
Paperback
publisher:
Sybex
language:
English
Publication Year:
2012
Pages:
480
Dimensions:
18.8 x 2.7 x 23.3 cm
Genre:
Business, Finance & Law, E-Commerce, E-business
Condition:
New
Availability:
Item usually sent within 10 working days
£20.03

Description

Landing Page Optimization: A Comprehensive Guide to Testing and Tuning for Conversions Optimise your landing pages to boost exposure and conversion rates with this fully updated guide. Written by experts in the field, it covers essential topics such as preparing content for testing, interpreting results, and avoiding common design mistakes. The book includes case studies with before-and-after results, as well as guidance on using Google's Website Optimizer tool and implementing a step-by-step plan to improve your landing pages. A gift card for Google AdWords is also included, making this an invaluable resource for anyone looking to increase conversions and profits.

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