Jonah Berger

Contagious: Why Things Catch on

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ISBN 13:: 9781451686586
author:: Jonah Berger
format:: Paperback
publisher:: Simon & Schuster Reprint edition
language:: English
Publication Year:: 2016
Pages:: 256
Dimensions:: 14 x 1.5 x 21.3 cm
Genre:: Business, Finance & Law, Sales & Marketing, Advertising, Jonah Berger,Contagious: Why Things Catch on,Simon & Schuster,1451686587,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer behavior,New products,Popularity - Econo
Condition:: New
Availability:: Item usually sent within 7 working days

£13.49

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Description

Description

Understanding why certain products and ideas become popular is crucial for businesses, politicians, and individuals looking to spread information. Jonah Berger, a Wharton marketing professor, has spent a decade studying this phenomenon and reveals the secret science behind word-of-mouth and social transmission in his book Contagious.

Berger explains how six basic principles drive the spread of information, from consumer products to workplace rumors and online content. He shares specific examples, such as how a luxury steakhouse found popularity through the lowly cheesesteak, and provides actionable techniques for designing messages and content that people will share.

Whether you're looking to boost awareness for your business, spread a message as a politician, or get the word out as a health official, Contagious offers practical advice on how to make your product or idea catch on.

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